JC Penney’s Oscars Ad: We’ll Last Another Century
Filed under: JC Penney, Retail, Advertising, Entertainment Industry
JC Penney kicked off a new ad campaign during last night’s Oscars, running several commercials during the broadcast. A few highlighted the retailer’s brand collections, and the flagship was this 90-second spot below, titled “Yours Truly.”
The central message is, “Dear America, you deserve to look better.” But we were struck by what came next.
“That’s what we’ve believed for 100 years,” the copy reads. “And we will believe for 100 more.”
Yes, JC Penney — which actually came into existence …
JC Penney’s Oscars Ad: We’ll Last Another Century originally appeared on DailyFinance.com on 2013-02-25T15:00:00Z.
Permalink | Email this | Comments
http://dailyfinance.com/2013/02/25/jcpenney-oscars-ad-yours-truly/