Worst Super Bowl Ads of 2013: Pepsi and SodaStream Fell Flat
Filed under: Advertising, Food & Beverage, Sports
Super Bowl commercial slots were selling this year for around $3.8 million for 30 seconds, which meant it was possible for brands to waste a whole lot of money in a very short time if their ads fumbled the message. And that’s exactly what a few advertisers did last night.
Every year, Boston.com holds the Brand Bowl, an attempt to determine which Super Bowl commercials were most effective. This year, it joined forces with analytics firms PointsLocal, which counted how many tweets each brand…
Worst Super Bowl Ads of 2013: Pepsi and SodaStream Fell Flat originally appeared on DailyFinance.com on 2013-02-04T16:10:00Z.
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