Who Needs a Super Bowl Ad to Sell Beer? Not Craft Brewers’ Clever Marketers
Filed under: Advertising, Food & Beverage, Sports
If there’s one thing about the Super Bowl that’s truly predictable, it’s the presence of Anheuser-Busch InBev. The beer giant’s flagship brand, Bud Light, will run not one but two 60-second ads during the big game, and it’s also transformed a New Orleans hotel into “Bud Light Hotel.” Meanwhile, fellow AB brand Budweiser will also make its usual appearance: It will run a 60-second ad depicting a newborn Clydesdale horse, and the company is currently asking social media users to help name the…
Who Needs a Super Bowl Ad to Sell Beer? Not Craft Brewers’ Clever Marketers originally appeared on DailyFinance.com on 2013-02-03T06:00:00Z.
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