Can the McRib Save McDonald’s?

Date: Dec 11 2012

Filed under: Company News, Earnings, Food & Drink

Can the McRib Save McDonald's?The McRib has been reintroduced to the McDonald’s (MCD) menu, and the popular sandwich is hitting the Golden Arches at just the right time.

The love it or loathe it barbecue-slathered pork sandwich was supposed to be reintroduced back in late October, but the unseasonably warm weather pushed the McRib roll-out to Dec. 17. At least, that’s the official release date. Many McDonald’s franchisees are already serving the sandwich.

Why wait for the national marketing campaign to start when…

Can the McRib Save McDonald’s? originally appeared on DailyFinance.com on 2012-12-10T16:04:00Z.

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