McDonald’s to Boost Its Dollar Menu After a Rare Slide in Sales
Filed under: Company News, McDonald’s, Retail, Food
McDonald’s (MCD) franchisees have spoken. They’re fine with the world’s largest restaurant chain beefing up its Dollar Menu, but they’re not cool with Mickey D’s breaking the buck with lower-priced offerings.
The Golden Arches will add two new items to the Dollar Menu in the coming weeks: The Grilled Onion Cheddar Burger, a smaller version of its limited-time CBO premium burger — without the bacon — will begin selling in late December. A snack size portion of its Fish McBites — the fast…
McDonald’s to Boost Its Dollar Menu After a Rare Slide in Sales originally appeared on DailyFinance.com on 2012-11-30T06:00:00Z.
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