Mattel Goes Hollywood: Can Toymaker Beat Hasbro at Its Own Movie Game?
Date: Nov 19 2012
Filed under: Company News, Mattel, Entertainment
Hasbro (HAS) has been able to cash in on its marquee brands in recent years, breathing new life into decades-old toy franchises through theatrical releases and updated product lines.
It worked splendidly with Transformers, spawning a couple of box office blockbusters. G.I. Joe did reasonably well in 2009. Battleship didn’t do so well this year, but it didn’t seem like such a good movie idea from the start.
Larger toy maker Mattel (MAT) may not be at that point yet with some of its…
Mattel Goes Hollywood: Can Toymaker Beat Hasbro at Its Own Movie Game? originally appeared on DailyFinance.com on 2012-11-19T12:27:00Z.
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