Retailers Find Ways to Win Over Smartphone-Using Showrooming Shoppers
Filed under: Wal-Mart Stores, Target Corp, Retail, Barnes & Noble, Shopping
In recent years, brick-and-mortar retailers have grown increasingly weary at the sight of customers showing up at their stores with smartphones in hand.
Apps now let shoppers make price comparisons on the fly. Scan a barcode, and you can immediately find out where the product on the shelf can be found cheaper. The result: Hordes of shoppers visiting retail locations to “showroom” — test out a product in the store, then go home and buy it online at a lower price.
It’s a problem that retailers…
Retailers Find Ways to Win Over Smartphone-Using Showrooming Shoppers originally appeared on DailyFinance.com on 2012-10-24T16:53:00Z.
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