Why Yelp Is Fighting Fake Reviews with Public Shaming
Filed under: Technology, Expedia, Amazon.com, Consumer Ally, Shopping
In its quest to keep its reviews free of bribery and bias, Yelp last week turned to a new weapon: public shaming. The company announced Thursday that businesses found attempting to buy positive reviews will have their pages branded with a consumer advisory informing readers of their chicanery.
The value of social review sites like Yelp (YELP) rests on the notion of the wisdom of crowds: Rather than relying on a single “expert” restaurant critic or hotel reviewer, you draw on the opinions of…
Why Yelp Is Fighting Fake Reviews with Public Shaming originally appeared on DailyFinance.com on 2012-10-23T16:46:00Z.
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