McDonald’s Franchisees Have Some Harsh Words for Headquarters
Filed under: Company News, McDonald’s, Food & Drink
The franchisor-franchisee relationship can be a heated one, especially when corporate asks the operators to spend more money for one of their initiatives.
At McDonald’s (MCD), remodeling investments, marketing campaigns and discounting are touchy subjects right now.
Mark Kalinowski, lead restaurant analyst at Janney Capital Markets, spoke with a bunch of McDonald’s franchisees to gauge how they felt about what’s going on, reports Scott Hume and Burger Business.
The 30 operators Kalinowski…
McDonald’s Franchisees Have Some Harsh Words for Headquarters originally appeared on DailyFinance.com on 2012-10-19T09:30:00Z.
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