Fake Customer Reviews: Don’t Fall for This Online Marketing Scam
Filed under: Shopping, Advertising
A lot of people look at customer reviews online before they make a purchase. After all, they’re like vicarious test-drives: You get the benefit of previous users’ experiences in deciding whether a product or service is worth the money or delivers what it advertises.
The pre-purchase advice is great — if you can trust the source. But often, you can’t. In fact, many customer reviews are just another form of marketing controlled by the businesses you’re trying to evaluate.
One Out of Three…
Fake Customer Reviews: Don’t Fall for This Online Marketing Scam originally appeared on DailyFinance.com on 2012-09-19T12:27:00Z.
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