IHOP Tries Quaker Oats (and 4 More Clever, Cross-Brand Mash-Ups)
Filed under: Company News, Retail
Attention pancake lovers — who also love oatmeal: Have we got a breakfast for you. IHOP is teaming with Quaker Oats on an exclusive new line of hot cereals.
The union of the famous flapjack joint and the oatmeal-maker is just the latest in a series of high-profile brand mash-ups heading to restaurants, fast-food chains and retail stores — from the oatmeal blends to a line of clothing and home goods by Target (TGT) and Neiman Marcus.
But not every partnership is a match made in heaven.
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IHOP Tries Quaker Oats (and 4 More Clever, Cross-Brand Mash-Ups) originally appeared on DailyFinance.com on 2012-09-11T16:52:00Z.
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