Target CFO: We’re Sitting Out the Low-Price Wars This Holiday Season

Date: Sep 06 2012

Filed under: Target Corp, Retail, Market News, Shopping

Target Store shoppingDon’t expect crazy markdown sales at Target (TGT) when you shop for gifts this holiday.

The trendy discounter will opt out of the price wars during the biggest shopping season of the year. And if that means it loses sales to rival chains, that’s OK by Target.

“We’re not interested in driving sales for the sake of sales, [so] you might see us lag competitors in terms of comp-store sales increases,” said John Mulligan, executive vice president and chief financial officer of Target, during…

Target CFO: We’re Sitting Out the Low-Price Wars This Holiday Season originally appeared on DailyFinance.com on 2012-09-06T10:55:00Z.

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