JCPenney Took Some Giant Steps Back; Now Customers Are Confused
Filed under: Company News, JC Penney, Retail
When Ron Johnson took over as CEO of JCPenney (JCP) in January, his mantra was “no more coupons.” Johnson said that the retailer was switching to a model of everyday low prices without constant promotions.
But since then, comparable-store sales have fallen 20 percent, and JCPenney has taken some giant steps back on this policy.
It started with free haircuts for kids in the weeks leading up to back-to-school. Then the store offered a $10 coupon. Now, the retailer is promoting…
JCPenney Took Some Giant Steps Back; Now Customers Are Confused originally appeared on DailyFinance.com on 2012-11-01T11:40:00Z.
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