GM’s Mickey Mouse Plan to Boost Car Sales: Be More Like Disney
Filed under: Company News, General Motors, Walt Disney, Autos
It has long been clear that General Motors (GM) CEO Dan Akerson and his lieutenants would have to get creative to win back customers.
Decades of shoddy cars had driven away many longtime GM loyalists. And just as GM’s cars were finally starting to get better, GM’s 2009 bankruptcy — and its controversial government bailout — turned even more buyers away.
But now GM’s North American chief, Mark Reuss, has a plan to make people happy to return to its showrooms. And believe it or not,…
GM’s Mickey Mouse Plan to Boost Car Sales: Be More Like Disney originally appeared on DailyFinance.com on 2012-10-25T15:23:00Z.
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