Amazon Prime Goes Subprime with Add-On Free Shipping Gimmick
Filed under: Technology, Amazon.com, Retail, Shopping
Over the weekend Amazon.com (AMZN) announced its latest project to get consumers to dig deeper into their wallets. The new program — called “Add-on” — enables the e-tailer to offer free delivery on “thousands of items at a low price point that would be cost-prohibitive to ship on their own.”
For years, Amazon has put smiles on shoppers’ faces and its own delivery boxes with one simple idea: Spend $25 on its site, and Amazon would ship your order for free (and in many cases, tax-free).
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Amazon Prime Goes Subprime with Add-On Free Shipping Gimmick originally appeared on DailyFinance.com on 2012-10-24T13:04:00Z.
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