Women Are Fleeing Coupon-Free J.C. Penney, New Poll Reveals
Filed under: JC Penney, Retail
We’re nearly a year into Ron Johnson’s tenure as CEO of J.C. Penney (JCP), and the results aren’t encouraging. Its share price has fallen more than 10% under the former Apple (AAPL) and Target (TGT) executive, and now, a new report suggests that female shoppers are fleeing the retailer in droves.
BIGinsight, a consumer research firm, recently released the latest iteration of its Consumer Equity Index, which identifies how different retailers are viewed by various market segments. In this case,…
Women Are Fleeing Coupon-Free J.C. Penney, New Poll Reveals originally appeared on DailyFinance.com on 2012-10-18T10:09:00Z.
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