Dwyane Wade Dumps Jordan for Chinese Shoe Brand
Filed under: Company News
Athletes and sporting goods companies have been a natural fit since Chuck Taylor made design tweaks to Converse’s basketball shoe. Since that fateful relationship began, Nike (NKE) has made a fortune selling gear endorsed by Michael Jordan, Tiger Woods, and countless others, with Under Armour (UA), Adidas, Puma, and others following Nike’s successful endorsement strategy.
But last week the endorsement game took an unexpected turn.
In early October, Dwyane Wade, of the NBA Champion Miami Heat,…
Dwyane Wade Dumps Jordan for Chinese Shoe Brand originally appeared on DailyFinance.com on 2012-10-15T08:30:00Z.
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