Will Kellogg Snap, Crackle and Pop in China, or Just Get Soggy?
Filed under: Company News, Food & Drink, International
Since 1927, Rice Krispies have been an American breakfast staple. Who doesn’t like to hear that trademark snap, crackle and pop as the milk hits the cereal? Well, Kellogg (K) is about to find out whether or not the Chinese do.
The cereal and snack-food giant has just struck a deal to manufacture and distribute its products in China. For companies and investors hungry for growth, China can sometimes seem like the answer to everyone’s prayers: a country with more than a billion people and an…
Will Kellogg Snap, Crackle and Pop in China, or Just Get Soggy? originally appeared on DailyFinance.com on 2012-09-26T07:00:00Z.
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