Copycows: Burger King’s New Menu Has It McDonald’s Way … Again
Filed under: Company News, McDonald’s, Food
If imitation is the sincerest form of culinary flattery, Burger King Worldwide (BKW) is praising McDonald’s (MCD) playbook.
Burger King rolled out new menu items last week. One of the additions is popcorn chicken. The bite-sized pieces of breaded and fried white-meat chicken breast should be familiar to folks that saw Mickey D’s roll out its Chicken McBites earlier this year.
McDonald’s added a spicy version of its McBites earlier this summer. It’s probably just a matter of time before…
Copycows: Burger King’s New Menu Has It McDonald’s Way … Again originally appeared on DailyFinance.com on 2012-09-12T16:31:00Z.
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