Why Viacom Will Never Be Great Again
Filed under: Company News, Media, Viacom, Stocks in the News
If you’ve been noticing a little bit less of SpongeBob on Nickelodeon, Snooki on MTV, or Stephen Colbert on Comedy Central, it’s by design.
Viacom (VIA) — the parent company of Nickelodeon, MTV, Comedy Central, and several other cable mainstays — is increasing the number of commercials that it’s wedging into its shows.
Ratings tracker Nielsen is reporting that Nickelodeon and Comedy Central blasted 9% more ad time during the first half of this year than last year. Oh, and that follows a 4%…
Why Viacom Will Never Be Great Again originally appeared on DailyFinance.com on 2012-08-29T13:45:00Z.
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