A Lift for Hooters? Quirky New Ad Campaign Puts Owl Out Front
Filed under: Company News, Food, Advertising
Few restaurants are as image-dependent as Hooters, the chicken wing- and women’s breast-based restaurant chain whose logo features a wide-eyed owl. With the aid of a waitstaff of comely young women wearing hot pants and low-cut tops, Hooters has parlayed a sports bar-style menu into a concept with hundreds of locations and annual sales that at one point approached $1 billion.
But since 2008, when Hooters grossed around $960 million, revenue has been sliding: Last year it was down to $858…
A Lift for Hooters? Quirky New Ad Campaign Puts Owl Out Front originally appeared on DailyFinance.com on 2012-08-03T13:15:00Z.
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