JCPenney Backs Off ‘No Sale’ Promise
Date: Jun 06 2012
Filed under: Company News, JC Penney
By Kim Bhasin
Months ago, JCPenney (JCP) CEO Ron Johnson and his team decided to take the word “sale” out of the company’s lexicon and replace it with “month-long value.”
It didn’t work at all, and now Johnson and his team are backtracking.
“It’s just been kind of confusing,” Johnson said at a Piper Jaffray investor conference, according to Reuters.
“We’re moving away from the word ‘month-long value’ because no one really understood that, to calling it what we intended to do, a sale.”…
JCPenney Backs Off ‘No Sale’ Promise originally appeared on DailyFinance.com on 2012-06-05T17:30:00Z.
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